homeIntroduction to Gyeongnam Art MuseumCorporate Identity
The mascot is another important form of image-representation for Gyeongnam Provincial Art Museum in terms of visual communication. To preserve the consistency of the image, the mascot's shape and color must not be altered.
  • Basic form
  • Commonly used type
Mascot Description
  • It was completed by Leonard Usso who participated in the Gyeongnam Sculpture Symposium which was a part of the effort to create an outdoor sculpture park within the museum complex. Taking the artist one month to finish, the title of the work is 'Dance of Wind', and was chosen as the mascot for its friendly image.
    1. Title: Dance of Wind
    2. Artist: Leonard Usso
    3. Material: Bronze
    4. Technique: Hammer technique
    5. Artwork description :
      • Dance of Wind' is a representation of human mind.
      • Like wind, the human mind is volatile, and changes frequently.
      • The larger-than-life figures were made with bronze using traditional and contemporary techniques.
      • It is the largest bronze work created without the use of support beams.

The program character was developed to give a friendly image to the museum's educational programs. The logotype of the program character should be used in Korean/English compound type, but depending on the medium of communication, the Korean and English logotypes can be used separately. When the logotype is used in childrens' art class, it should be resized using the PC CD-Rom data.
  • Program Character
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